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Showing posts with label the long tail. Show all posts
Showing posts with label the long tail. Show all posts

Sunday, November 23, 2014

The grass is always greener on the other side of the fence because an international cartel of executives have scientifically determined what shade of green you prefer.


An article by Derek Thompson from the Atlantic  looks into the ways the major media companies use Shazam, Spotify and other digital music services to quantify the audience's preferences, and use them in the marketing, and sadly, even the production of what he calls the "dispiriting sameness in pop music".

I encourage reading it as the article confirms several suspicions of mine. But, I'll break out a few points for comment.